Before you can even think about elevating your brand, you have to know what your brand is or what you want it to be. Who are you? Identify a few key pillars that best represent who you are. What do people say about you when you are not in the room? More importantly, what do you want them to say about you? Then think about how you convey this both online and offline. Is this an accurate reflection? If so, great. If not, make some changes. Remember that people will do Internet searches on each other before they are about to meet, so it is quite likely they are going to see some information about you.